Fraud detection for those who care

ImpScore is designed for companies with zero fraud tolerance

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Solutions

We provide full service for detection supply-side fraud

Fraud detection

Our sytem analyzes a hundred of different parameters in real-time and calculates risk score for for every impression. ImpScore suits the companies which really care about fraud detection.

Self-served system

Our full-featured self-served platform informs you about quality of each of you traffic sources, apps and web-sites. We tell you what they do wrong and how to fix it if it's possible

Detailed reports

Enterprise package includes 24/7 support and detailed reports about detected violations

What kinds of fraud we detect

ImpScore can detect almost all known kinds of fraud in mobile traffic

Non-human impressions

Impressions in a place where user can not see your banner. For example in background or in a very small frame

Viewability

ImpScore will check if your banner was really visible to user. Frauds may render hundreds of impressions in background.

Hostile tools

ImpScore if any software was used to fake an impression or modify its parameters. We faced situations when frauds sell web traffic as in-app.

Invalid environment

ImpScore detects impressions powered not by mobile phones and real apps. Don't buy impressions rendered on some server.

Proxy/VPN unmasking

We can detect real location of the device. Don't pay for traffic from Pakistan as for USA.

Many other

ImpScore checks a number of parameters to not to leave any chance to frauds.
Don't pay for impressions which cant bring you money!

Choose your plan

Basic

$10

Per 1,000,000 impressions
  • Fraud detection service
  • Self-served platform
  • Daily email reports
  • Customer support service
  • API
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Enterprise

Custom

 
  • Fraud detection service
  • Self-served platform
  • Daily email reports
  • Customer support service
  • API
  • Dedicated account manager
  • Investigating of violations by our team

About

We’re a team of experienced specialists in computer technologies and data analysis. We use all our knowledge and skills to fight against all kind of fraud. Our enemies become smarter and more inventive and we’re are always a step ahead of them. It’s a war and we’re soldiers here.

But we're sure that not all invalid impressions are intentional fraud. In many cases they are a result of technical mistakes and we consider our mission is to fix what can be fixed and what should be blocked


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Latest posts:

18/5/2018

How prerendering/caching of banners impacts the viewability. We tested an Android app "S Photo Editor", it renders banners but user doesn't see them in many cases. More...

7/5/2018

Viewability problems and background ads. We were testing "Big Days Lite" app which was flagged as having low viewability of full-screen banners. We caught a number of examples of such behavior and recorded an example. But during the test another app previously installed began acting in an even more aggressive manner... More...

17/4/2018

Big banner in a small placement. This video shows an example of the most common violation: viewport mismatch. A big banner is shown in a small placement. More...

17/4/2018

Viewability problems in "Free VPN –Hotspot Shield Basic". A popular Android app "Free VPN –Hotspot Shield Basic" has some obvious problems with viewability. It shows even two interstitials (320x480) in one small scrollable placement More...

12/6/2017

Do you know how to increase eCPM 3 times? Frauds know. Very popular way to fraud is to put several banners in one. For example, some person have three banners for one ad-request with... More...

11/30/2017

Are you sure that your banners are shown as you expected? We noticed growing volume of traffic fraud where big banners are shown in smaller placements. For example you serve... More...

11/29/2017

It's seems very easy to check if your banner was shown in the app that you expected. Google provides special header called "x-requested-with" which contains application bundle ID. There is a reason why you shouldn't... More...

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